Usage-Centric Adaptation of Dynamic E-Catalogs

Although research into the integration of e-catalogs has gained considerable momentum over the years, the needs for building adaptive catalogs have been largely ignored. Catalogs are designed by system designers who have a priori expectations for how catalogs will be explored by users. It is necessary to consider how users are using catalogs since they may have different expectations. In this paper, we describe the design and the implementation of a system through which integrated product catalogs are continuously adapted and restructured within a dynamic environment. The adaptation of integrated catalogs is based on the observation of customers’ interaction patterns.